New Brand to be launched in 2025: Travelcall Private
The Goldman Group recently held its biennial conference in Melbourne, unveiling ambitious plans for the future of luxury travel and reaffirming its signature family-driven culture. This year’s event saw the introduction of Travelcall Private, a VIP division catering to high-net-worth travellers, alongside a renewed focus on luxury cruising and other key growth areas.
Introducing Travelcall Private
Set to launch in April 2025, Travelcall Private is the Goldman Group’s newest venture, offering an elevated level of service for high-net-worth individuals and corporate executives. The bespoke offering includes private airport transfers, concierge services for securing exclusive reservations, and tailored travel experiences designed to meet the needs of CEOs, CIOs, and CFOs, as well as Travelcall’s most loyal clients.
Anthony Goldman, Joint Managing Director, shared the vision for Travelcall Private during the conference. “The concept is still in its infancy,” he explained, “but it’s about bridging the gap between our corporate and leisure offerings. Many of our corporate clients were unaware of the luxury leisure services we offer, and Travelcall Private allows us to capitalise on that untapped potential.”
The division will also work closely with executive assistants (EAs) of C-suite clients, providing educational programmes on the luxury travel market to enhance their booking capabilities. “We’re a hybrid business in many ways,” said David Goldman, Joint Managing Director. “There aren’t many players in the Australian market doing what we’re doing.”
Cruise Expansion and Strategic Investments
Alongside the debut of Travelcall Private, the Goldman Group is doubling down on its cruise offerings. With the appointment of Elizabeth Clarke as Director of Cruise, the group aims to capture a growing demand for premium and luxury cruise experiences. “Cruise is pacing at a fast rate, and we’re investing heavily to ensure we remain leaders in this segment,” said Anthony Goldman.
Tom Goldman OAM, Executive Chairman, noted the enduring appeal of cruising for both seasoned travellers and new clients. “Once someone tries it, they rarely turn back. We’re targeting the multi-generational and family markets as part of our strategy to grow cruise sales by 25–30% over the next 18 months.”
Addressing Industry Challenges
The conference also highlighted the challenges facing the luxury travel industry, including recruiting the next generation of travel advisors and addressing the dilution of the term “luxury” in the market. “Luxury has become a buzzword, but often it doesn’t reflect the premium experience customers expect,” said Anthony Goldman. “We need to be clear about what true luxury is and deliver on that promise.”
David Goldman underscored the importance of innovative tools like GoldConnect, a subscription-based platform offering sustainability reporting, traveller tracking, and other critical services. “GoldConnect has been instrumental in providing added value to our corporate clients while enhancing duty of care and compliance,” he said.
A Family-Led Legacy
As a third-generation family business, the Goldman Group continues to prioritise its people-first approach. Many staff members have been with the company for decades, drawn by its supportive and collaborative culture.
“Our staff are like family,” said David Goldman. “That’s a reflection of the values Dad instilled in us, and it’s the foundation of everything we do.”
Tom Goldman remains an active figure in the business and sees travel not as a job but as a lifestyle. “For over 60 years, I’ve loved every aspect of this industry. The key to our success has always been adding value to our clients’ experiences, and that will never change.”
With the launch of Travelcall Private, the Goldman Group is once again raising the bar for luxury travel, blending innovation with a commitment to personalisation.
